Aciphex... not what I was expecting.

So I don't know if they're pushing this product in your neck of the woods, but out here in Denver there's a commercial running every three minutes for an antacid product called Aciphex.

Aciphex.

Say that out loud.

Yes, that's pronounced "ass effects."

I don't know what that brings to your mind, but for me I picture tricked-out booty alterations, like fast and furious derriers with giant wing spoilers and splashy neon paint jobs.

Ass FX.

Here's a look into my mind's eye (as sported by our illustrious president):

Kick ass. No?

This best part of this is that this thing went in front of a room, and nobody had the balls to tell the person in charge that the name is horrendous. You know this went through the channels and then finally met with approval. How many people thought: "Ass Effects? That's disgusting, but the nail that sticks out gets hammered down, so I'd better just keep my mouth shut."

Or perhaps they all thought: "Man, I hate my boss. I think I'll let this thing ride so the world can see what an idiot he/she really is."

Nice.